Creating & Configuring Agents

Creating a New Relational Agent

From Scratch vs. Templates

When you start creating a new Relational Agent, you can choose one of the pre-filled templates or start from scratch.

Templates

A good choice for newcomers. They provide inspiration from pre-filled values and are the fastest way to try out the Relational Agent without requiring precise customisation.

From Scratch

Better for advanced designers, though still intuitive. Even beginners get the necessary guidance during the process.

Regardless of your choice, you need to understand the following parts of the Custom Configuration process.

Train Your Relational Agent for Their Job

Creating a Relational Agent is like training a new employee. By default, each Relational Agent has broad general competencies. You must then teach them their specific job, consisting of four key parts.

a) Character & Backstory

Describe the personal traits of your digital employee.

Elements can include:

  • Character traits, style of expression, and backstory

  • Previous experiences, likes/dislikes, behaviors in specific situations

  • Personal views on topics

A well-written character and backstory aligned with the agent’s role makes interactions feel natural and memorable.

b) Objectives

Define the primary and subsidiary objectives.

  • Primary objectives are broad and overarching

  • Sub-objectives break down how the agent achieves the primary goal

Example:

Your primary objective is to inspire the client to love our brand.

Your job consists in making the clients familiar with your brand’s intentions and the most recent product offer.

In order to do your job well, you should inquire into the client’s needs and present the brand in a fresh way.

Avoid pushing sales too hard if the client is hesitant. Focus on personalized engagement.

c) Business Process Steps

This is the "golden path" of the ideal interaction. Write it step-by-step.

Step 1

Greet the client and explain the advantages of your offer.

Step 2

Learn more about the client’s needs.

Step 3

If the client seems interested, propose the best-fit product. If not, inspire interest with unexpected product features.

Step 4

Direct the client to more information and take a memorable farewell.

Assets Referencing

Business process steps can reference project assets (knowledge bases, multimodal interactions, MCP servers).

  • Global assets – Available automatically. Mentioning them explicitly is optional but improves performance.

Step 5

At the end of the interaction, ask the user how they were satisfied and display the multimodal @product_feedback_form

Relational Settings

Determine how strictly the Relational Agent follows the business process vs. focusing on relationship-building.

Task Focus

Strict execution of process. Example: Mortgage procedure with no deviation allowed.

Relational Focus

Conversation-driven, lighter process enforcement. Example: Brand loyalty and empathy-driven conversations.

Balance

Combines task and relational approaches. Example: Informing clients about new offers while still executing specific sub-goals.

Remembers users (memory control)

What it is

A simple toggle that controls whether a Relational Agent should recall previous conversations with the same user.

When to use it

Disable for one-off, shared, or public interfaces (e.g., kiosks) where each conversation should be treated as new. Enable for relationship-based use cases (e.g., account management, support follow-up) where continuity matters.

How to configure

Go to Agent configuration → Agentic Purpose → Remembers users.

  • On (enabled) – The agent remembers and can refer to past interactions

  • Off (disabled) – Every conversation is treated as a new interaction

Agent-specific setting. For concepts, policies, and governance, see Memory & Relational Intelligence.

d) Guardrails

Rules and boundaries agents must obey.

  • Cover sensitive topics requiring expertise (e.g., psychological treatment, financial advisory)

  • Ensure non-standard customer requests are safely redirected back to the business process path